This is the classic double ended fixture and bulb combo that made Gavita famous. It is not the E version that can be used with a controller, however it can be used with any standard light board.
You get the legendary 1000W Gavita fixture, with a bulb and shade. It's an all-in-one setup that you can put on your ceiling and eliminates the need for raising and lowering shades. Those days are in the past.
At this price you can get the professional results that you want, without the steep price.
Note that his fixture runs on 240V only.